Peru has become a global powerhouse in blueberry production, and the ripple effects are felt as far as Toronto’s grocery aisles. Spanish agri-biotech leader Planasa is doubling down on that growth by naming Stefano Mosi as its new Commercial Manager for Peru—a move designed to strengthen worldwide sales, including exports that regularly land in Canadian markets.
Who Is Planasa?
Founded in Spain in 1973, Planasa (Plantas de Navarra) specializes in breeding and commercializing high-value berries, asparagus, avocado, and garlic. The company operates research stations on four continents and licenses proprietary blueberry genetics to growers in more than 25 countries. In recent years, Peru has become one of its key hubs thanks to the country’s ideal climate and year-round growing windows.
Why Peru Matters in the Blueberry World
Peru overtook Chile and the United States to become the world’s top blueberry exporter in 2022, shipping over 280,000 metric tons. Modern cultivars—many developed by breeders like Planasa—allow growers in regions such as La Libertad and Lambayeque to harvest when Northern Hemisphere supply is low, commanding premium prices.
Canada is a major destination: Statistics Canada reports that nearly one in every five imported blueberries now originates in Peru, a figure that has grown steadily over the past five years. For Torontonians browsing supermarket shelves between November and March, chances are the berries came from Peruvian fields.
Meet Stefano Mosi
Mosi brings more than 15 years of fresh-produce trading experience across Latin America, Europe, and North America. Before joining Planasa, he managed commercial strategy for an international citrus exporter, where he doubled sales to Canada within three seasons. His mandate at Planasa includes:
- Expanding strategic alliances with large Peruvian growers
- Coordinating global supply programs so retailers in Canada, the U.S., and Europe receive fruit 52 weeks a year
- Promoting next-generation blueberry varieties that offer larger size, crunchier texture, and higher antioxidant levels
Implications for Toronto’s Latino Community
For Latino entrepreneurs in the GTA involved in importing, distribution, or retail, Planasa’s stronger commercial structure means steadier volumes and the possibility of exclusive varietal programs. Consumers can expect:
- Consistent quality—uniform flavor and firmness that survive long transit times
- More promotional pricing as supply stabilizes
- Seasonal sustainability certifications that resonate with eco-conscious shoppers
Looking Ahead
Planasa projects double-digit growth in its Peruvian blueberry exports over the next three years, supported by new plantings of patented genetics and improved cold-chain infrastructure. With Mosi at the helm of the commercial team, the company aims to secure larger retail programs in Canada—good news for Toronto families looking for fresh, healthy berries even in the depth of winter.
In short, Planasa’s move isn’t just an internal HR shuffle; it’s a strategic bet on Peru’s ability to supply the world and on Canada’s appetite for premium blueberries. Keep an eye on your local produce aisle—the next clamshell you pick up may well showcase Mosi’s handiwork.